SPALDING -
”BEHIND EVERY BUCKET”
Spalding is the official basketball of the NBA. Beyond associating it with the game itself, fans only see the final product in highlight reels. The craftsmanship, dedication, and quality that goes into every step is a story that has never been told.
“Behind Every Bucket” shines a light on all the work Spalding
puts in before a basketball ever touches the court.
The 3 Chapter video captures the process and people behind the best basketball in the world
The video was adapted into a snackable Instagram content.
An Instagram story version engaged our audience and directed them to view
the full length version, and the video came to life through stills on the account
The video launched during the opening weekend of the 2017
NBA playoffs and received over 250,000 views across
Spalding's channels and their international extensions.