SPALDING -
125th ANNIVERSARY OF BASKETBALL
Since the game of basketball has given so much to Spalding,
it was time to honor it on its 125th anniversary.
Spalding wrote an open letter to the game it loves and created a limited-edition basketball limited to 125. The balls were sent out to an exclusive few as a social take-over began with the ball and other materials reaching globally all in the honor of the game.
Recap video outlining all the elements of the campaign and results
IDENTITY SYSTEM AND BALL
A custom logo and identity system was created in honor of the game
Each icon was created off an element from the game past and present
A COMMEMORATIVE BALL AND PACKAGING FEATURING
THE 125TH LOGO WAS CREATED, WITH ONLY 125 MADE
The top of the packaging featured an open letter to
basketball written from Spalding to thank the game
for all it's given Spalding over the last 125 years
Our NBA Superstar influencers joined the movement with
custom designs shared on their social accounts
The ball was then sent out to influencers as the custom ball
began to fill up social feeds of some of the biggest stars.
Here is a small sample of who received a ball.
In addition to the balls being sent out,
content around the anniversary was featured on SLAM and ABC
We also gave each one of our endorsers an additional
ball to send to a player they felt impacted the game.
And that's when campaign really took off.
DeMar DeRozan thanked Kobe Bryant for all he has done,
and when Kobe responded back people took notice.
The campaign had a global reach, as all the international Spalding extensions
joined in with social takeovers and shared our content on their channels.
Featured below: Australia and New Zealand, Paraguay, Philippines,
Russia, Chile, Uruguay, Japan, and Turkey