The Glenlivet - Founder’s Reserve Launch
Scotch had a perception problem.
It was old, outdated, smokey, and something your dad drinks.
You sipped on it alone, in a dark room.
That’s why The Glenlivet created Founder’s Reserve.
A smoother, tastier scotch made in bourbon barrels.
Developed for the younger, bourbon drinker.
In order to change the perception of scotch we created the “Another Side To Scotch”
campaign and launched Founder’s Reserve with online videos and social content.
ONLINE VIDEO
We created a series of videos that focused on the
different stereotypes associated with scotch.
“Together”
“Taste”
“For You”
SOCIAL
We also created a variety of assets to be leveraged on social.
