NIKE - EPIC REACT: CHICAGO LAUNCH

As Nike launched their latest and greatest running shoe the
Epic React Flyknit with its groundbreaking react foam they
wanted to do something big in Chicago.

This required developing a unique trial experience and social content to spread the word about the shoe and how they could try them out at the HOUSE OF GO.

Influencer Content

We teamed up with three Chicago-based influencers to have them try the new Epic React
and give their followers a first hand review through their social channels.

And in the process introduced
the world to the Flip-O-Run.

But what is a Flip-O-Run………