PEDIALYTE X OBJ LAUNCH
Pedialyte teaming up with Odell Beckham Jr is a big deal.
They wanted to make the announcement but in a way that
was as big and bold as OBJ himself.
THE SOLUTION:
An in-your-face billboard take over in Times Square as OBJ
headed to New York for the first time since the blockbuster
trade to face his former team the NY Giants.
THE BILLBOARD
A video of the billboard in action
THE REACTIONS
ESPN took notice and tweeted out about the billboard to their 34+ million followers
MEDIA
The Media also took notice and wrote about the billboard and new partnership
SOCIAL CONTENT
OBJ also shared with his 13+ million followers